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  • How Gen Z Is Transforming Digital Marketing

    How Gen Z Is Transforming Digital Marketing

    October 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.  The era of the banner ad is dying out, […] More

  • What Can Marketers Learn From Quibi’s Failure?

    What Can Marketers Learn From Quibi's Failure?

    June 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. By any metric, Quibi is a failure. The mobile-video platform hit #1,477 in the IOS app store’s rankings in early June. Advertisers are renegotiating due to low viewership. Even founder Jeffrey Katzenberg expressed disappointment. Two months after launch, he stated that, “It’s […] More

  • How to identify the types and characteristics of influencers that exist in the market

    How to identify the types and characteristics of influencers that exist in the market

    Through Influencer Marketing, companies have the possibility of carrying out advertising strategies in collaboration with recognized people on different online platforms. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 22, 2020 5 min read This article was translated from […] More

  • Why Customer Champions Need to Be a Part of Your Marketing Strategy

    Why Customer Champions Need to Be a Part of Your Marketing Strategy

    October 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Customer champions are a tremendous asset for any organization. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service. This “social proof” […] More

  • Tips to make your buyers feel VIP

    Customer service: Tips to make your buyers feel VIP

    “How they make you feel” is the most important factor in deciding whether or not a person will buy from a certain company again. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 21, 2020 6 min read This article […] More

  • 9 Ways to Add Revenue to Your Marketing Agency Before 2021

    9 Ways to Add Revenue to Your Marketing Agency Before 2021

    October 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Like many other industries, marketing has had a difficult time this year, with an almost 5 percent decline in ad spend (versus last year’s 6.3 percent growth). But as businesses realize the value in advertising even now, there are still ways for your […] More

  • How to Create an Amazing Video Ad Without Breaking the Bank

    How to Create an Amazing Video Ad Without Breaking the Bank

    October 20, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As we all spend more time glued to our phones and computers, video is becoming an even more important medium for advertisers to reach consumers. More than half of consumers globally cited video as the type of content that they want […] More

  • Score Big Savings on Design Assets, Photoshop Assets, and More for Your Marketing Needs

    Score Big Savings on Design Assets, Photoshop Assets, and More for Your Marketing Needs

    Eliminate the hassle of all your design projects. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 20, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If […] More

  • E-commerce is growing thanks to women: study

    E-commerce is growing thanks to women: study

    October 20, 2020 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. E-commerce finally took over the decade, but it seems to be picking up on speed in recent years. This is confirmed by a study by Sapio Research for the global fraud […] More

  • Can E-Commerce Save Retail?

    Can E-Commerce Save Retail?

    October 19, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. In the span of a few short weeks, the coronavirus pandemic completely reshaped shopping and left many retailers struggling to survive. Neiman Marcus, JCPenney, J. Crew, and other popular chains filed for bankruptcy. According to a report from Yelp, 60 percent of […] More

  • Now You Can Register Domain Names For Less Than $1 Per Year

    Now You Can Register Domain Names For Less Than $1 Per Year

    GoDaddy offers an incredible array of website and marketing services at extremely affordable prices. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 19, 2020 3 min read Disclosure: Our goal is to feature products and services that we think […] More

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